Why Are Stetson Hats So Expensive?

Today, there are a number of different hat brands on the market. In fact, one of the most famous, and expensive brands originally began operating in 1865. The Stetson brand was first introduced to the public in response to a demand for high-quality hats that were exceptionally durable.

Stetson hats are so expensive because the brand produces durable and well-made hats. The Stetson brand has built a reputation for producing quality products for many years, and the company exceeds the expectations of its customers. The Sagebrush hat is the most popular and expensive Stetson hat.

This article will explain the primary reasons behind the high prices of the Stetson hat. Additionally, a portion of this article will specifically share the exact areas of hat construction and sales that the Stetson brand excels in.

What Is the Stetson Brand Known For?

The Stetson company is most widely recognized for its professionally crafted felt hats, which have been very popular in the West since 1865. Perhaps the most famous model of hat that Stetson still creates to this day is the Boss of the Plains. The style has a dome-shaped crown and a larger brim than the similarly designed bowler hat. 

The company originally formed in Pennsylvania when John B. Stetson decided to begin the mass production of hats and was meant to replicate the Western-style hat that Stetson crafted for himself in response to the challenging weather conditions and strenuous activities. The original design was meant to serve as a sturdy, versatile hat that could handle adverse conditions including wind, dirt, and rain. 

Are Stetson Hats High Quality?

Stetson hats are very high quality and have an exceptional reputation, which comes with a high retail price. Even in the earliest years of the Stetson company’s existence, their hats were very expensive. 

Most Stetson hats currently on the market retail from $50 to $400 depending on where each hat ranks on the X scale, which ranks hats in terms of overall quality. The durability of the hat is one of the most important factors that will ultimately determine where each hat ranks on the scale. Another factor that plays a role in determining the ranking of each hat is the material that the hat is made from. 

The Stetson company specializes in producing hats that are within a wide range of different styles, materials, and purposes. While some Stetson hats are simply crafted from a refined straw, others are made for a soft wool material or very expensive animal fur. 

Typically, the straw hats would best fit outdoor settings and long days of hard work. The soft wool hats, however, may not withstand the elements as well as other hats, because these hats are made from higher quality materials that are meant to be visually appealing and fashionable. Read more about what makes Stetson hats unique here.

What Is the Most Popular Stetson Hat?

The Sagebrush style hat is currently the best-selling style that Stetson manufactures. While Stetson offers styles ranging from fedoras to cowboy hats, the brand specializes in crafting well-constructed hats. 

This style is just one of the many designs that are designed to weather challenging outdoor conditions. For that reason, it remains the most popular hat that Stetson is currently producing. The Yancy and the Bozeman are very popular styles as well, which means that you’ll pay a pretty penny for those styles. Check out this very popular Bozeman Stetson on Amazon.

What Is the Most Expensive Stetson Hat?

The most expensive Stetson Hat that is currently on the market retails for $5,000 and it is known as the Diamante. The Diamante is crafted from a blend of beaver and chinchilla fur. As previously stated, the Stetson hat brand strictly follows the X scale to determine the appropriate price for each hat.

Due to the quality materials that the Diamante is made out of, the Diamante ranks very high on the X scale. In fact, it is one of the most sought-after cowboy hats on the market and has been for several years. The hard-working, gritty tendencies of the traditional cowboy call for a rugged set of boots, chaps, and of course the signature cowboy hat. The Diamante certainly lives up to the high standards that loyal Stetson customers have come to expect and appreciate. Read more about seriously expensive hats here.


The Stetson company has built a strong reputation as one of the most high quality, and,  therefore expensive, hat companies. In fact, Stetson brand hats are still extremely popular today. These hats have been around for generations, meaning that the brand has certainly grown into a standout in the hat market. 

A number of different styles are available online and in-store through the Stetson company. Whether you are in search of a casual hat or a durable hat that is built to withstand adverse weather conditions, it is likely that Stetson has the hat for you.